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	<title>Applelot</title>
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	<link>http://applelot.org</link>
	<description>The Best of the Sane AAPL Stock Board</description>
	<pubDate>Tue, 19 Aug 2008 14:50:33 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>The herd investing mentality</title>
		<link>http://applelot.org/2008/08/18/the-herd-investing-mentality/</link>
		<comments>http://applelot.org/2008/08/18/the-herd-investing-mentality/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 17:54:13 +0000</pubDate>
		<dc:creator>techstock2000</dc:creator>
		
		<category><![CDATA[AAPL]]></category>

		<category><![CDATA[PingDave]]></category>

		<guid isPermaLink="false">http://applelot.org/?p=176</guid>
		<description><![CDATA[On August 18, 2008, PingDave posted the following:


All too often, investors follow the crowd - with disastrous consequences.  Here is the thought process, overlaid on a company&#8217;s stock price.

 
I&#8217;ve seen the above before. Howard &#8220;the hedge hog&#8221; Lindzon just posted it on twitter.
IMHO, it isn&#8217;t just retail. It is wall street playing on retails [...]]]></description>
			<content:encoded><![CDATA[<p>On August 18, 2008, PingDave posted the following:</p>
<p><script type="text/javascript"><!--
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<div>All too often, investors follow the crowd - with disastrous consequences.  Here is the thought process, overlaid on a company&#8217;s stock price.</div>
<p><span id="more-176"></span></p>
<div><img src="http://www.retro.ms11.net/InvestorMind.gif" alt="http://www.retro.ms11.net/InvestorMind.gif" width="482" height="319" /> </p>
<p>I&#8217;ve seen the above before. Howard &#8220;the hedge hog&#8221; Lindzon just posted it on twitter.<br />
IMHO, it isn&#8217;t just retail. It is wall street playing on retails worst instincts, to sell at the worst time<br />
and buy at the worst time.  They use manipulation, fear, and outright lies to exaggerate the swings.</p>
<p>Now the scary part, look at a one year chart of AAPL and compare the two. How many retail investors probably said the same things as in the chart above about AAPL over the last year? I bet a lot. Heck, I&#8217;ve had some of the same thoughts.</p>
<p><img src="http://ichart.finance.yahoo.com/z?s=AAPL&amp;t=1y&amp;q=l&amp;l=on&amp;z=l&amp;p=s&amp;a=v&amp;p=s" alt="The image “http://ichart.finance.yahoo.com/z?s=" width="480" height="285" /></div>
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		<item>
		<title>Weekly standings update</title>
		<link>http://applelot.org/2008/08/15/weekly-standings-update-6/</link>
		<comments>http://applelot.org/2008/08/15/weekly-standings-update-6/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 03:39:18 +0000</pubDate>
		<dc:creator>techstock2000</dc:creator>
		
		<category><![CDATA[IBD 100 Update]]></category>

		<category><![CDATA[anonymous]]></category>

		<guid isPermaLink="false">http://applelot.org/?p=173</guid>
		<description><![CDATA[On August 15, 2008, an anonymous member posted the following:


 AAPL regains its spot
In a popular investing newspaper&#8217;s list of 100 stocks that they think have great fundamentals and may be at good buy points. It checks in @ number 86.
In the list view it mentions the 3G issue &#8220;Infineon chip blamed for 3g problems&#8221;
The text [...]]]></description>
			<content:encoded><![CDATA[<p>On August 15, 2008, an anonymous member posted the following:<br />
<script type="text/javascript"><!--
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<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
<strong> AAPL regains its spot</strong></p>
<p>In a popular investing newspaper&#8217;s list of 100 stocks that they think have great fundamentals and may be at good buy points. It checks in @ number 86.<span id="more-173"></span></p>
<p>In the list view it mentions the 3G issue &#8220;Infineon chip blamed for 3g problems&#8221;<br />
The text under the chart view is more interesting. It reads &#8220;Double bottom or big cup-with-handle w/ buy point at 192.34&#8243;. That is the same buy point they had mentioned almost 2 months ago.</p>
<p>I don&#8217;t see anything like a double bottom. Encouraged to see mention of cup with handle still. I posted a week or so ago I was wondering if that hard dip and rebound on the the Steve health scare had broken the cup with handle. I guess IBD is a little unsure, but not in the &#8220;broken&#8221; camp.</p>
<p>The computer manufacturers group checks in at a very respectable 27 out of 197 industry groups they track. Looks good, but no idea if this will help. Better than bad press, IMHO.</p>
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		<item>
		<title>New Deagol Model of AAPL</title>
		<link>http://applelot.org/2008/08/15/new-deagol-model-of-aapl-3/</link>
		<comments>http://applelot.org/2008/08/15/new-deagol-model-of-aapl-3/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 03:21:05 +0000</pubDate>
		<dc:creator>techstock2000</dc:creator>
		
		<category><![CDATA[Quarterly Forecasts, Earnings &amp; Guidance]]></category>

		<category><![CDATA[Deagol]]></category>

		<guid isPermaLink="false">http://applelot.org/?p=170</guid>
		<description><![CDATA[On August 15, 2008, Deagol posted the latest update to his model of Apple&#8217;s business.  Historically, this model has been substantially more accurate than any of the professional analysts that follow Apple.


Long term recommendation: 
STRONG BUY below $186 
buy from $186 to $214 
neutral from $214 to $246 
sell above $246 
Guidance for Q4 was slightly weaker than expected, [...]]]></description>
			<content:encoded><![CDATA[<div>On August 15, 2008, Deagol posted the latest update to his model of Apple&#8217;s business.  Historically, this model has been substantially more accurate than any of the professional analysts that follow Apple.</div>
<p><script type="text/javascript"><!--
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<p><span><strong>Long term recommendation:</strong></span><strong> </strong></p>
<p><span class="postbody"><span><strong>STRONG BUY below $186</strong></span><strong> <br />
buy from $186 to $214 <br />
neutral from $214 to $246 <br />
sell above $246</strong> </span><span id="more-170"></span></p>
<p>Guidance for Q4 was slightly weaker than expected, but this is more than made up by huge iPhone upside. </p>
<p>Longer term gross margin guidance of 30% is actually 200-300 bp higher than management&#8217;s most recent comments about their long-term GM target (27-28% from last year&#8217;s F2Q07 conference call in response to a question by Gene Munster). So I&#8217;m only slightly revising my long-term GM estimate from 33.5% to 33%, at least until more is known about these new revolutionary products. </p>
<p>Once again I keep on raising iPhone estimates as more data comes through, now at 25.4 and 32.4 million units for Fiscal 2009 and 2010, respectively. </p>
<p><span><br />
<span><strong>3mo ending on Sep-2008:</strong></span><strong> </strong><br />
Apple gd: $7.80b rev, $1.00 eps <br />
Analysts: $8.08b rev, $1.11 eps <br />
My estmt: $8.43b rev, $1.29 eps <br />
2.86m Macs, 6.5m iPhones, 12m iPods </span></p>
<p><span><strong>12mo ending on Sep-2009:</strong></span><strong> </strong><br />
Analysts: $40.43b rev, $6.05 eps <br />
My estmt: $45.56b rev, $7.46 eps </p>
<p><span><strong>Valuation (25 x fwd eps):</strong></span><strong> </strong><br />
Sep-2008 (fair value): $186, + 6% upside (Sep-2009 eps $7.46) <br />
Jun-2009 (1yr target): $246, +40% upside (Jun-2010 eps $9.85) <br />
Analysts mean target : $210, +19% upside </p>
<p><a class="postlink" href="http://stashbox.org/browse.php?q=user%3Adeagol+aapl" target="_blank">http://stashbox.org/browse.php?q=user%3Adeagol+aapl</a> <img src="http://www.macobserver.com/forums/templates/subSilver/images/spacer.gif" alt="" width="1" height="1" /></p>
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		<item>
		<title>What every CEO needs - a &#8220;no man&#8221;</title>
		<link>http://applelot.org/2008/08/14/what-every-ceo-needs-a/</link>
		<comments>http://applelot.org/2008/08/14/what-every-ceo-needs-a/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 23:45:20 +0000</pubDate>
		<dc:creator>techstock2000</dc:creator>
		
		<category><![CDATA[AAPL]]></category>

		<category><![CDATA[GettingRicher]]></category>

		<guid isPermaLink="false">http://applelot.org/?p=167</guid>
		<description><![CDATA[On August 14, 2008, GettingRicher posted the following:


Steve Jobs has admitted that MobileMe was rolled out at the wrong time.  Sure, there were some issues with iPhone activations, as well and Apple is rolling out to even more countries on the 22nd.


Every president/CEO needs a guy that can come to him/her and say, &#8220;This is [...]]]></description>
			<content:encoded><![CDATA[<p>On August 14, 2008, GettingRicher posted the following:</p>
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<div><em>Steve Jobs has admitted that MobileMe was rolled out at the wrong time.  Sure, there were some issues with iPhone activations, as well and Apple is rolling out to even more countries on the 22nd.</em></div>
<div><em><br />
</em></div>
<div><em>Every president/CEO needs a guy that can come to him/her and say, &#8220;This is totally screwed up&#8221; without having his head handed to him on a platter.</em> </div>
<div> </div>
<div><em>Does Apple have this now?  Who&#8217;s the guy that tells SJ that&#8217;s something wrong without facing the &#8220;flame thrower?</em>  </div>
<p><span id="more-167"></span></p>
<div> </div>
<div>From watching Apple from the outside I see evidence all the time that things are working well at Apple and continue that way.  What I have seen is the original iPhone launch where the person in charge of the software probably went to Steve Jobs and told him the OS will not be ready for the iPhone launch.  Apple followed up with the delay of Leapord as they moved a large number of developers from the Mac OS group to make sure the iPhone OS would be ready for the iPhone launch and at the same time pushed the Leapord release date out.  Sometimes tough choices need to be made about what is more important to have ready to ship. </div>
<div> </div>
<div>I am sure who ever was in charge of the iPhone OS at the time did not want to go to Steve and say we just can not be ready without more resources but they made the right choice.  I have seen several other occasions where Apple pushes the release date or finds a way to provide the resouces to make the software work as expected on release date.</div>
<div> </div>
<div>It sure looks to me like for the MobileME launch the person in charge did not go to Steve and say we can not be ready in time.  Apple responded by putting a different person at the top of that group which is what I would have done.  Apple needs to have people in charge who can determine if they can make the release date so they can make the decision to either push the release date off or add additional resources to have everything ready.  It looks to me like this did not take place and Apple responded as I expected.</div>
<div> </div>
<div>Every time a release is date is pushed or resources are moved from one large development team to the other someone went to Steve and said we can not make the date as planned with the resourcers on hand and Apple responds by either making sure all the resources needed are used or by moving the release date.  This did not happen with Mobil Me and the top person of the group found themselves in a different job.</div>
<div> </div>
<div>This is my take from looking from the outside and I have no idea what really took place but it sure looks to me like the person in charge of MobileMe did not do what is expected at Apple to make product launches a success. </div>
<div> </div>
<div>One thing I see that is different from Apple vrs Microsoft or other companies is the high expectations of the very top management for each of the groups to know if their products are going to be ready on time and to let Steve know if it will not be ready.  Microsoft for example appears to release almost everything before it is ready and they just patch it later.  If the MobileME problem happened to Microsoft people would just say it was just another Microsoft product.  But for Apple it is the exception to the rule and changes were made to make sure it did not happen again.</div>
<div> </div>
<div>Apple will continue to release more and more products as it grows and will become a larger and larger company but it looks to me like the expectation of having quality products released each and every time will continue at Apple.</div>
<div> </div>
<div>Just my thoughts on the matter and they could be wrong but it sure looks true to me. </div>
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		<item>
		<title>Goodbye, Comcast</title>
		<link>http://applelot.org/2008/08/12/goodbye-comcast/</link>
		<comments>http://applelot.org/2008/08/12/goodbye-comcast/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 15:33:06 +0000</pubDate>
		<dc:creator>techstock2000</dc:creator>
		
		<category><![CDATA[AAPL]]></category>

		<category><![CDATA[rjack]]></category>

		<guid isPermaLink="false">http://applelot.org/?p=165</guid>
		<description><![CDATA[On August 11, 2008, rjack posted the following:


I just completed the paperwork for switching from Comcast to Verizon FIOS, going from the high end fast comcast service at 15Mb to 20Mb on FIOS that doesn&#8217;t share the wire with the kids on our block. 
What does this have to do with Apple? 
Going through the [...]]]></description>
			<content:encoded><![CDATA[<p>On August 11, 2008, rjack posted the following:</p>
<p><script type="text/javascript"><!--
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<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script></p>
<p>I just completed the paperwork for switching from Comcast to Verizon FIOS, going from the high end fast comcast service at 15Mb to 20Mb on FIOS that doesn&#8217;t share the wire with the kids on our block. </p>
<p>What does this have to do with Apple? <span id="more-165"></span><br />
Going through the ordering process with the Verizon guy on the phone.<br />
Want the movie package? Yup.<br />
Internet? Yup, but your fastest.<br />
Well, we&#8217;re 10Mb but you can go 20 for an extra 10? Yup, I want that.<br />
HBO and Showtime group package? Yup, I want it.<br />
Do you have an HD set? Yup, need the HD package, I want it.<br />
One DVR? Yup , want that.<br />
You can get up to three free boxes for regulatr tv&#8217;s? Yuo, want all three. Give&#8217;em to me.<br />
We have a package for virus protection, spyware, popup-blocker the works? Nope&#8230;. don&#8217;t want it.<br />
What? You don&#8217;t want that? Nope. I have Apple quipment, I don&#8217;t need no stinkin internet provider protection&#8230;.. </p>
<p>Pretty funny.<br />
Bought just about everything the guy had but his MicroSoft protection plan.</p>
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		<item>
		<title>Why does Apple need $20 billion?</title>
		<link>http://applelot.org/2008/08/11/why-does-apple-need-20-billion/</link>
		<comments>http://applelot.org/2008/08/11/why-does-apple-need-20-billion/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 18:01:04 +0000</pubDate>
		<dc:creator>techstock2000</dc:creator>
		
		<category><![CDATA[AAPL]]></category>

		<category><![CDATA[PingDave]]></category>

		<guid isPermaLink="false">http://applelot.org/?p=163</guid>
		<description><![CDATA[On August 10, 2008, pingdave posted the following:


Apple&#8217;s most recent quarterly report shows that the company holds $20 billion in cash (behind only XOM and MSFT).  Historically, they have not needed that cash for acquisitions - their pattern has been buying small companies purchased for very strategic reasons.
With the rate that AAPL is building [...]]]></description>
			<content:encoded><![CDATA[<p>On August 10, 2008, pingdave posted the following:</p>
<p><script type="text/javascript"><!--
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<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script></p>
<p>Apple&#8217;s most recent quarterly report shows that the company holds $20 billion in cash (behind only XOM and MSFT).  Historically, they have not needed that cash for acquisitions - their pattern has been buying small companies purchased for very strategic reasons.</p>
<p>With the rate that AAPL is building cash and that XOM spends cash on dividends and share repurchases, Apple could pass XOM and have the largest corporate bankroll in what.. 3 years? Certainly in 5 years I think.<span id="more-163"></span></p>
<p>I think beyond a certain amount, which I think has passed, wall street dislikes the huge cash horde and gives the stock no additional appreciation. </p>
<p>I&#8217;ve speculated one looming reason that Steve may feel more compelled than ever to pile up cash is the growing battle over bandwidth: Verizon, AT&amp;T, Comcast etc making moves to throttle large downloads / punish heavy use. That is a potential big road block for the download HD movies model, if Steve really wants to grow that business. It loses all advantage if you have  pay a &#8220;toll&#8221; to the providers of a few dollars per download above the current cost. Rentals by mail or driving to blockbuster looks much better if the price goes up 30% on downloads.</p>
<p>He may be thinking he is going to have buy his own &#8220;pipes&#8221; somehow. Partnering with someone in the new 700 mhz spectrum (the old TV spectrum) perhaps? I don&#8217;t know. It could be a problem if the internet providers keep pushing this direction, though.</p>
<p>Just think though if every Apple TV, Notebook, Desktop, iPod Touch and iPhone had a chip included that got high speed wireless internet with the coverage area of broadcast TV (95% of US households I think) FREE. Talk about a game changer.  Say it cost 15 Billion to set up the network and increased the cost of every device $30 for the new chip (hurt margins a few %).  Would that expense be worth it  if it meant market share of 50% of the US in computers within a couple of years,  huge surge in Apple TV from a hobby to a dominant player, and made every other handheld computer/ smart phone look like a buggy whip? I think so.  </p>
<p>AT&amp;T got a big chunk of the spectrum.  I think it would probably play out as paying them a huge amount of money / partnering with them / cutting them in somehow to compensate them from lost revenue of data services they now get, if it were to happen. </p>
<p>Just wild speculation, but that could be the margin hit Apple was thinking about in 2009. The old TV spectrum becomes available Feb, 2009. </p>
<p>Note: I have very limited knowledge of what is possible over the 700 mhz networks, the technology required, and what happens with regard to WiMax now, etc or the actual initial costs of setting up a nationwide network. Just guessing. Also, I believe such a chip would only be useful in the US. How would Apple handle that? Two sets of every product, one for the US, one for international? Or just take the hit having the chip in products that go overseas that won&#8217;t be used?</p>
<p>  Just some random thoughts about the future, the statements from Apple management about margins, and the huge cash pile. I do know it requires a new / different chip not in any AAPL devices currently (thanks M Paquette).</p>
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		<title>Weekly standings update</title>
		<link>http://applelot.org/2008/08/09/weekly-standings-update-5/</link>
		<comments>http://applelot.org/2008/08/09/weekly-standings-update-5/#comments</comments>
		<pubDate>Sat, 09 Aug 2008 20:46:04 +0000</pubDate>
		<dc:creator>techstock2000</dc:creator>
		
		<category><![CDATA[AAPL]]></category>

		<category><![CDATA[IBD 100 Update]]></category>

		<category><![CDATA[anonymous]]></category>

		<guid isPermaLink="false">http://applelot.org/?p=158</guid>
		<description><![CDATA[On August 9, 2008, an anonymous member posted the following:


AAPL is still not in a major investing newspaper&#8217;s weekly 100 list of top rated stocks at possible good buy points. It hasn&#8217;t been in since June of 2008. I think we&#8217;ll need a heavy volume up day or two, and the 50 DMA (about 2 [...]]]></description>
			<content:encoded><![CDATA[<p>On August 9, 2008, an anonymous member posted the following:</p>
<p><script type="text/javascript"><!--
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<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
AAPL is still not in a major investing newspaper&#8217;s weekly 100 list of top rated stocks at possible good buy points. It hasn&#8217;t been in since June of 2008. I think we&#8217;ll need a heavy volume up day or two, and the 50 DMA (about 2 bucks overhead) to start working as support again before it will reappear. Maybe next week.<span id="more-158"></span></p>
<p>The computer manufacturers industry group checks in @ a respectable 27 out of 197 industry groups. It is lead by DELL, then HPQ, then AAPL. While AAPL scores much higher on fundamentals via their ranking system, both DELL and HPQ are technically much stronger - both have climbed over and hold their 50 DMAs. DELL in particular is strong, with a technical strength rating of &#8220;B&#8221;. AAPL is a &#8220;D&#8221; by comparison. RIMM is number 5 in this weeks list.. and  made a huge move up Friday into an unfilled gap down. A few dollars more to go to fill it.</p>
<p>The oil and gas, ag and mining stocks that heavily populated the list a month ago are all gone.</p>
<p>About the cup with handle:</p>
<p><img src="http://img29.picoodle.com/img/img29/3/8/9/f_scm_d4a697f.png" alt="http://img29.picoodle.com/img/img29/3/8/9/f_scm_d4a697f.png" /><br />
Refer to the above weekly chart ^.</p>
<p>IMHO, the jury is out on whether we broke our cup with handle pattern. I reread the section in O&#8217;Neil&#8217;s book, and there are some problems, but you have to consider the overall size of the base &amp; the market conditions in which it formed. </p>
<p> The cup was very, very deep&#8230; so logically, to shakeout the weak players before it is able to break out, you need a deep handle. 22% is too big according to his book (the depth of the handle) but about 5% of that is that spike down on the &#8220;health scare&#8221; at earnings, that was total BS.. and reversed instantly intraday. Take that out, and the handle falls closer to a normal size for the deep cup.  </p>
<p>He is kinda iffy on how far down the base the handle should go in the book as well. I see &#8220;upper half of cup&#8221; as a positive to look for and &#8220;midpoint of handle is in lower half of cup&#8221; as a negative. Well, the handle on that fast drop took out the midpoint of the cup, but the midpoint of the handle on the AAPL chart is well within the upper half of the cup.  There are too many heavy volume red weeks in the cup as well&#8230;but then go look at a chart of anything from back then, and damn near everything had heavy selling.  NASDAQ, QQQQs, etc&#8230; and you don&#8217;t drop from 202 to 115 in a few weeks on light volume usually.</p>
<p>Spotting chart patterns like cup with handles and W &#8220;double bottom&#8221; patterns are as much an art as a science, and there are some grey areas that are subjective.  The only real way we&#8217;ll know is when the stock takes out 202 again finally,  and what happens next: a strong rapid climb of 20% or more, and the base worked and wasn&#8217;t faulty. Feel free to chime in and let us know if you think it is valid, or broken.</p>
<p>kylobbyist was nice enough to post the article below in the paper about AAPL&#8217;s strong growth in educational sales. It was put out available to non-subscribers.  It is a great read if you haven&#8217;t yet.</p>
<p>Nothing nasty in Barron&#8217;s this week either, almost no mention.</p>
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		<title>Small story about why the iPhone is great</title>
		<link>http://applelot.org/2008/08/07/small-story-about-why-the-iphone-is-great/</link>
		<comments>http://applelot.org/2008/08/07/small-story-about-why-the-iphone-is-great/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 16:04:30 +0000</pubDate>
		<dc:creator>techstock2000</dc:creator>
		
		<category><![CDATA[AAPL]]></category>

		<category><![CDATA[moonjockey]]></category>

		<guid isPermaLink="false">http://applelot.org/?p=155</guid>
		<description><![CDATA[On August 7, 2008, moonjockey posted the following:


I was at work today.  I work at a major national television company. 
I was in an edit bay deep in the underbelly of my very large building, somehow still getting reception. We were stuck for a particular idea when someone referenced a youtube video. There was a [...]]]></description>
			<content:encoded><![CDATA[<div>On August 7, 2008, moonjockey posted the following:</div>
<p><script type="text/javascript"><!--
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<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
I was at work today.  I work at a major national television company. </p>
<p>I was in an edit bay deep in the underbelly of my very large building, somehow still getting reception. We were stuck for a particular idea when someone referenced a youtube video. There was a Dell PC in the bay and my colleague started to open Internet Explorer, blah blah. <span id="more-155"></span></p>
<p>Before she could even type in the search words, I had my iPhone 3G out, searched YouTube and was playing the video for them. </p>
<p>In unison they both (who are Blackberry users) said &#8220;I gotta get one of those things.&#8221; </p>
<p>My point in relaying this story:  Even though Macs are the bread and butter of the company, this iphone product is revolutionary. It&#8217;s not just hype.We already know this, but it further boosts my faith in the future of this company.</p>
<p>They are selling like crazy at first perhaps because of the hype. But I believe sustained growth will happen because it&#8217;s a great product.</p>
<p>And, they are cool.</p>
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		<title>SJ&#8217;s email to employees re MobileMe - what does it mean?</title>
		<link>http://applelot.org/2008/08/05/sjs-email-to-employees-re-mobileme-what-does-it-mean/</link>
		<comments>http://applelot.org/2008/08/05/sjs-email-to-employees-re-mobileme-what-does-it-mean/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 17:07:46 +0000</pubDate>
		<dc:creator>techstock2000</dc:creator>
		
		<category><![CDATA[AAPL]]></category>

		<category><![CDATA[TechStock2000]]></category>

		<guid isPermaLink="false">http://applelot.org/?p=152</guid>
		<description><![CDATA[On August 5, 2008, TechStock2000 posted the following:


In case anyone has been too busy to read the posts from last night, SJ sent an email to Apple employees yesterday afternoon about the problems with the MobileMe launch.  Little in his analysis of what went wrong is news to members of Applelot - our own analysis was [...]]]></description>
			<content:encoded><![CDATA[<div>On August 5, 2008, TechStock2000 posted the following:</div>
<p><script type="text/javascript"><!--
digg_url = 'http://applelot.org/2008/08/05/sjs-email-to-employees-re-mobileme-what-does-it-mean/';
// --></script><br />
<script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script><br />
In case anyone has been too busy to read the posts from last night, SJ sent an email to Apple employees yesterday afternoon about the problems with the MobileMe launch.  Little in his analysis of what went wrong is news to members of Applelot - our own analysis was spot on.<span id="more-152"></span></p>
<p><span></p>
<div>
<div></div>
<div>Here is some of what SJ wrote:</div>
<div>
<ul>
<li>MobileMe was launched before it was ready</li>
<li>The launch was not up to Apple&#8217;s standards</li>
<li>MobileMe needed more time and more testing</li>
<li>The MobileMe services could have been rolled out slowly rather than as one &#8220;monolithic service.&#8221;</li>
<li>It was a mistake to try to launch iPhone 3G, the App Store, iPhone 2.0 software and MobileMe all on the same day</li>
<li>MobileMe could have been delayed without any major consequences</li>
</ul>
<div>In a major reshuffling of the Executive Team, the MobileMe operation will no longer report to Sina Tamaddon (SVP of Applications), but will not report to Eddie Cue (who heads internet software - iTunes and the Apps Store).  Eddie, who used to report to Sina, will now report directly to Steve.</div>
<div></div>
<div>Those are the facts.  Now for some analysis.  </div>
<div>
<ol>
<li>This is a major slap-down for Sina.  Steve is saying that when people at Apple screw up, there are consequences - and that this was a major screw-up.  </li>
<li>This is a major vote of confidence for Eddie.  iTunes has been a huge success for Apple, and the App Store has been very successful in its initial month.  Getting to report directly to Steve moves him from the second circle at the company into the inner circle.</li>
<li>Items #1 and #2 together show how SJ continues to build and underscore the culture that he wants to have at the company.  Ever since he returned from the wilderness, SJ has worked hard to build a culture in which Apple requires performance at the highest levels.  Performers are rewarded handsomely and non-performers are punished.</li>
<li>The launch of four major new products (iPhone 3G, iPhone 2.0 software, App Store &amp; MobileMe) stretched Apple beyond its breaking point, and the ball that was dropped was MobileMe.  To me, this highlights that Apple employs some of the best in the world at managing complex projects, but does not have enough of those world-class project managers to simultaneously work them.</li>
<li>The fact that SJ is now (one month after the launch) taking action tells me that he was further removed from the launch of MobileMe than he has been from any other major Apple launch in years.  It could be that he was busy with other things and depended on Sina to make sure that MobileMe was under control.  This could well be the same point as #4, but applied to SJ personally rather than to Apple as an entire company.  It could be that he simply does not have the same level of personal interest in the background plumbing as he has in the actual things that customers hold.  It could be that SJ was busy with things that we have not yet learned about - but which we will learn in the future.</li>
<li>The fact that the email to employees was leaked to the public within hours of being sent had to have been expected.  SJ was not simply communicating with the Apple employees, but with the customers, the product analysts, and the company&#8217;s stockholders.  He has done this a few times in the past (the &#8220;everything is OK with the company even though the stock price sucks&#8221; email last spring and the &#8220;off the record&#8221; phone call to the NY Times a few weeks ago spring to mind).  Steve seems to think that communications like this work as well, and perhaps better than, traditional press releases.  I suspect we will see more indirect communication like this in the future.</li>
<li>As much as Apple is a large company, it is still immature in many ways.  Why were the people that were actually working on the MobileMe implementation unwilling/unable to stop the process and delay the launch?  Did the pressure to meet a deadline override their professional judgement or was the stigma of being a naysayer so great that the software engineers kept quiet and just hoped for the best?  Or worse - did the engineers doing the work report that the system was not ready, only to have those warnings ignored?  We will probably never know the actual answer to those questions, but unless the company implements systems that ensure adequate testing and a true &#8220;go/no go&#8221; decision at the last moment, the company will have these problems again.</li>
<li>The biggest issue raised by this entire fumbled launch is that it raises the question of whether Apple can be trusted by enterprises to &#8220;just work&#8221; in the way that consumers trust Apple.  I believe that this is the reason that SJ has personally stepped in, and done so in a way that shows that finding and fixing the company issues are a high priority for him.</li>
</ol>
<div>TS2K</div>
<div></div>
</div>
</div>
</div>
<p></span></p>
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		<title>Store visit:  Natick, Mass</title>
		<link>http://applelot.org/2008/08/04/149/</link>
		<comments>http://applelot.org/2008/08/04/149/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 15:47:58 +0000</pubDate>
		<dc:creator>techstock2000</dc:creator>
		
		<category><![CDATA[Store Recon]]></category>

		<category><![CDATA[gila_munster1]]></category>

		<guid isPermaLink="false">http://applelot.org/?p=149</guid>
		<description><![CDATA[On August 4, 2008, Gila_munster1 posted the following:


I needed a genius visit to help with a macbook question, so it was off to the Apple Store in Natick, Mass. 
The mall itself was busy the Apple Store was mobbed. This is a small store and there were at least 125 people in the store&#8230;not including the [...]]]></description>
			<content:encoded><![CDATA[<div>On August 4, 2008, Gila_munster1 posted the following:</div>
<p><script type="text/javascript"><!--
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I needed a genius visit to help with a macbook question, so it was off to the Apple Store in Natick, Mass. </p>
<p>The mall itself was busy the Apple Store was mobbed. <span id="more-149"></span>This is a small store and there were at least 125 people in the store&#8230;not including the staff. Lotsa questions being asked about the phone..some people seemed to be picking up their phones and a number of people were coming in because of issues with their phones&#8230;from reception problems to mobile me problems etc etc&#8230;I tried to eavesdrop but the number of people in the store made the noise level very high and you can only be so obvious. </p>
<p>There seemed to be an enormous amount of action around the ipods&#8230;lotsa young people in the store and a lot of people playing with the 3g demos. I heard the phrase &#8220;Check availability on the net before you come in&#8221; many times. </p>
<p>My problem was dealt with quickly by a fully grown genius (over 40)&#8230;didn&#8217;t know they came fully grown. he even noticed a crack in my macbook frame that is virtually identical to the cracks on the white iphone and suggested that they woud replace the entire case as soon as I could be without my computer for a while. </p>
<p>The store was so busy that I likely not have gone in if I did not have an appointment before I arrived&#8230;it was buzzin!</p>
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